If you’re looking for strategies to maximize your marketing outreach, why not a simple approach? While there is a solid argument for utilizing online technology frameworks to increase your click rate, sometimes the tried-and-true methods work the best.
For this reason, we highly suggest you consider apparel marketing as part of your customer-acquisition strategy and promotional tools. Here are four benefits of using custom-branded hats as promotional products in your business.
1. Gender Neutral
In today’s marketing world, optimizing your outreach to target both men and women is essential. However, knowing how to navigate the waters and creating enthralling strategies that capture the attention of both men and women is difficult. But not anymore!
The beauty of apparel branding is, without a doubt, the versatility it provides. Whether you’re headed to the gym, running errands on the weekend or picking up groceries, your brand gets exposed to the world around you. Once you throw on your hat and get on with your day, every eye that makes contact with you will see your brand’s logo, message and colorways on full display.
2. Youthful Spirit
One way to maximize your marketing outreach is by recruiting the inquisitive eyes of the younger generations. While they may not be your “ideal” candidate, they’re going to become older and mature with each passing year. And when they’re exposed to your brand and message regularly, they’re more likely to do business with you.
And, to put it bluntly, younger individuals are more likely to wear a baseball cap than their older peers. While there are plenty of “hip” people in their mature years, young people actively seek customized hats with neat imagery and patterns. Become the hat they throw on before hanging out with their friends on the weekend!
3. Mass-Marketing Gifts
In marketing, we’re taught to provide value first and ask for business after. The strategy of “value-first” marketing is a powerful tool that makes potential clients more likely to conduct business with you.
In the same way you feel a moral obligation to help a friend who has assisted you in the past, customers feel the urge to work with businesses that go out of their way to make their lives better. A simple yet effective way to provide value first is by giving them a hat they can wear on any occasion.
Moreover, you may want to give clients and customers an incentive after subscribing to your newsletter, signing up for business or writing a positive review online. With custom-tailored hats, you can mass-produce gifts for clients who go above and beyond the call of duty to spread awareness about your brand.
4. Employee Appreciation
For business owners who operate on a tight budget, you’re always looking for ways to show how appreciative you are of your employees’ hard work. But with the demanding nature of the marketplace, spending thousands of dollars on trinkets and trophies doesn’t make sense.
With custom-branded hats, you can give your employees an incentive for all their hard work without breaking your company’s budget. Although the gift may seem small and unassuming, it lets employees know you have their best interests in mind. And when they feel appreciated by their employer, they’re more likely to go above and beyond each time you strategize a new marketing campaign.