In the age of social media, it might be easy to think that email marketing is a thing of the past, or at least it’s no longer the most effective way to get your marketing messages to consumers. Actually, according to marketing professionals, email is still very much alive and well. In fact, 90% say that email is still their top metric for measuring content performance, and 81% say that email newsletters are still their most used form of content marketing. Many marketing professionals also believe that email newsletters are still the best way to engage leads. Let’s look at the best email marketing services that are available.
Even with all that said, and with over 361 billion emails sent daily, only 21.33% of marketing emails are ever opened. Currently, the ROI for every $1 spent on marketing emails is an incredible 4,400% at $45. Imagine how much the return could be for businesses who know how to craft an email that is sure to grab the attention of the target audience.
Some of the most important things to do in order to get consumers to open the email are; firstly, to create a subject line that is short, interesting, and personal. Testing subject lines by using A/B testing is a great way to understand what your audience finds interesting. You can also increase click-through rates by crafting link text that is descriptive and brief, using multiple links, and again, using A/B testing.
These, and other tools, can help you come up with the best email marketing services that will increase engagement and leave your audience wanting more.