Branding is a method by which an individual, business, or organization can advertise itself in a particular industry. The advertising is usually done through word of mouth or published media such as newspapers or magazines. In recent times on television and radio have become increasingly important for branding purposes. Shalom Lamm thinks branding is beneficial…
Category: Business
Businesses Investing in Social Media Campaigns
Social media marketing is becoming crucial for businesses with millions of people spending time on social media platforms. The idea of businesses investing in social media campaigns was unheard of a few years ago. However, businesses have realized the huge potential of social media campaigns. The rise of giants like Twitter, Facebook, Instagram, and Youtube…
Can Africa Capitalize On Cheap Solar Energy?
According to PV Magazine, researchers at Oxford University have noted that Africa’s energy demand is likely to double by 2030. Since renewable energy sources are so inexpensive, Africa may find it more economically viable to go green. The continent’s countries don’t have the ingrained dependence on fossil fuels that other more economically developed nations display,…
Can Ontario Make the Switch to Solar Power?
Sustainable energy, that form of energy which can meet the needs of the present without compromising the needs of the future, is widely seen as being desirable. Not only is it briefly encouraged, a majority of people in many advanced economies, support the use of sustainable energy. A variety of sustainable energy sources have been…
How to Write a Cover Letter
One of the most important things you can do to help you secure a job at a college or university is to write a good cover letter, and then use that letter to help you “close” an application. The key here is making sure that your cover letter is well written, well organized, and answers…
What Makes Customer Loyalty So Important?
If you own a small business or a restaurant, then you will know that money isn’t always free-flowing. There are a lot of important decisions that you need to make, and you also need to make sure that you focus on your investment as much as possible. A lot of your work will come down…
Inclusivity in Leadership
Shalom Lamm the New York real estate mogul has learned to have inclusivity in his business dealings. Lamm says a big mistake of many CEOs and even mid-level businesses is to surround yourself solely with yes men, or in the vernacular of the modern business setting, yes people. Lamm is of the opinion and most…
The Covid-19 Graduating Class
The COVID-19 graduating class will soon be graduating from law school. How will the fact that they have lived through the worst pandemic since the Spanish flu pandemic of 1918 and the fact that COVID-19 deaths may soon eclipse that in the United States affect them. Andrew Napolitano, the former New Jersey Supreme Court Justice,…
Productivity
Remaining productive at the workplace is the ultimate goal any organization has regarding employee management. There are proven ways in which an employee can increase their work productivity. These options get categorized as putting up extra hours at their work or ultimately working smarter. Being a productive employee is not rocket science as it requires…
Are You an Immigrant Entrepreneur?
Immigrants account for more than 27% of entrepreneurs in the United States, regardless of being just 13.5% of the total population. A 2016 study found that immigrants and children of immigrants had established 51% of startup businesses worth more than $1 billion in the nation as of January 1, 2015. Another study found that over…