Did you know that companies that regularly give their clients gifts are often more successful than those who don’t. Due to the psychology behind gift giving, brands who personalize gifts to their customers are more likely to develop meaningful relationships with their clients as well as attract more clients in the future.
Giving someone a gift provides an immediate emotional connection which can make establishing a relationship much easier. If a brand is able to utilize their clients personality archetypes in order to make gifts seem more personalized, they can expect to see an increase of sales by up to 40%. Psychologist Carl Jung developed a theory of personality that divided people into 12 personalities, and by figuring out which of these personalities makes up your client base you can make gifts even more personal.
For example, if your brand caters more to people with the Ruler archetypes, gifts such as office supplies or organizational tools might work best. If your clients fit more into the Everyman or the Caregiver archetypes, they may appreciate household or more classic gifts. These personal touches to corporate gifts can make clients feel more connected with your brand overall.
Overall, corporate gifting can be an easy way to form lasting relationships with current and future clients. To learn more about how to cater your brand’s gifts to your personal client base, take a look at the infographic below: