Digital marketing is important in any business niche and especially that of law firms. The ability to generate leads for clients can be worth quite a bit in a financial sense. Driving up search engine rankings can bring in organic leads from the local area. Targeting the right keywords is essential as targeting the wrong ones can be a waste of budget. Take a look at what competitors are doing and try to improve upon that. The following are things that you need to keep in mind when it comes to digital marketing and your law firm.
The Website Can Help Land Clients
The right design of a website can help you land the clients that you want. The last thing you want is a potential client to opt for another law firm due to a poorly designed website. A number of people search on their mobile phone which makes it important for the mobile design to be easy to use. All types of people need legal representation so make sure you account for all levels of technology users. Contact information should be readily available as most people want to consult a lawyer before deciding if they are going to retain them.
Competitor Budgets Are High
Personal injury law firms make quite a bit of money from each client. This could be from fees for the investigation or a portion of the settlement that the law firm takes as per their agreement with the client. A single client could result in millions of dollars for a law firm so no expense is spared. Criminal law might have less in terms of budget yet is still very competitive. Take the time to analyze what competitors are doing to see where money can be saved and results generated.
Small firms can compete with much larger firms with a creative marketing approach. This doesn’t mean to be entertaining as people want legal experts and not gimmicky lawyers. Targeting less competitive keywords in a smaller local area can be a great place to start before targeting those keywords where a competitor has thousands of backlinks. Those that run their own firms need to enlist the help of a freelancer with agency experience to generate the most ROI.
Content Should Be Written By A Legal Expert
Content needs to be handled by an expert and there should be disclaimers on the firm’s website about the content not being direct legal advice. Being able to help someone via content through the process of a DUI or divorce can land a firm a client for life. Finding a copywriter shouldn’t be too difficult and there might even be one on your firm’s current staff. There are plenty of freelancers available that can handle content but make sure the firm’s tone is consistent. Digital marketing is important in any business and law firms are not different.
Running a law firm is going to incorporate a number of factors that will dictate success. Take the time to hone your marketing approach as you could see a number of new clients walk through the doors in a matter of months.