The world of marketing is vast to say the least, with companies of all sizes vying for top search engine rankings. Marketing online is difficult as there are so many factors that impact a website’s SEO. Page speed is something that can impact ranking as Google places a large emphasis on user-experience on a website. Backlinks are another factor that impact rankings as placing a website link on a top publication like Huffington Post drives traffic and SEO juice.
Marketing for services that are not commonly known can be incredibly difficult. There are so many niches of business that are unknown but are incredibly useful. Ranking for unusual terms might not take as long as more competitive terms like in the personal injury law niche. Most people do not realize certain businesses exist until they need them. The following are tips to market useful services that are virtually unknown.
Education of Potential Customers
Educating potential customers cannot be understated especially if providing products/services that are unknown. The company blog is incredibly important to use to educate customers. Quality content must be created in a way that is easy to understand for those unfamiliar with the business. The company website can also be used to educate through explaining how services/products address customer needs. A topic like well pump repair is a perfect example as not many people understand the importance of a working well pump.
Podcasting can be a great way to delve into complicated topics in a simple way. Questions being answered from listeners will create a form of engagement which is important in podcasting. The guests that are invited to be on a podcast can also increase the reach that the podcast has.
Infographics can be a good way to visualize data that might be a bit boring in other forms. This can also be the perfect opportunity to show potential customers how they can be helped. Gathering the data associated with the company should be easy and it should include some customer testimonials.
Blast Out Weekly Newsletters
Blasting out weekly newsletters with links to content that will educate customers is important. The creation of this email list has to be done carefully before the company’s IP is blacklisted as spam. Customers might mention the email to a friend that needs the same services. Do not underestimate the importance of staying at the top of your current customers’ minds. Monthly newsletters are also an option to avoid ending up in the spam folder of your prospects.
Digital marketing for a lesser-known business does create challenges. This also gives a marketing team the ability to be creative as there likely is not as much keyword competition in the local area. Taking the time to speak with a professional digital marketer can help clarify your strategy. Digital marketing agencies are also an option but they should show results in a very niche market to prove they can help your business.