There is a lot of competition in the personal injury law field, but if you work hard and smart, you can make your personal injury law firm stand out. You can do just that with the tips we describe below.
Focus On Your Brand
Some public relations experts note that personal injury attorneys may neglect their personal branding. However, when prospects visit your firm’s website, they will almost certainly want to read about the attorneys with which they work.
Attorneys listed on the website should think about promoting their own legal and personal brand, which includes social media channels linked to their name. If a prospect Google’s your name, there should be information available that tells them about you, not just your law firm.
Note that about 80% of a law firm’s web traffic goes straight to attorneys’ biographies, not the law firm’s About page.
Target Your Local Area
It’s vital to focus on your geographic area first when you market your law firm. If it weren’t for the Internet, what are the ways that you would market your firm? For instance, if your legal practice is located in Cleveland, why would you spend marketing funds targeting prospects in Chicago?
So, your SEO efforts should focus on your city and make sure that your firm is listed in every major online directory. According to a recent legal marketing study, 98% of consumers review their local products and services online before shopping; this includes looking for an attorney.
Look Like A Thought Leader
One of the best ways to obtain more legal clients is to establish yourself as a thought leader in your legal niche. Therefore, all the content you produce for your website and other marketing should focus on providing helpful information to prospective clients in your personal injury field.
For example, if your focus is on auto accidents, you should produce blog articles regularly on vital aspects of car accident lawsuits and settlement. Also, make videos and send out online newsletters that focus on providing helpful consumer information about car accident legal services.
Develop Professional Relationships With Clients
Developing your website and social media channels is vital for marketing and building credibility, but always remember that developing personal relationships and in-person networking still matter.
You should still get out in public, attend events, and be seen with clients and prospects to develop your personal injury brand.
Hire An Elite SEO Company
Most law firms understand that using an SEO company is essential to getting a good Google rank. But legal SEO companies are a dime a dozen, and too many law firms use average SEO services that don’t deliver.
If your SEO company hasn’t gotten you onto page one for your legal keywords in a year, it probably will never happen. That company could be using questionable SEO tactics that are hurting your search ranking.
The best way to see if an SEO company delivers excellent results is to check how they perform in highly competitive local markets and for the most competitive search terms. For example, if an SEO firm works for an LA personal injury firm and you cannot find a practice when you put ‘LA personal injury law firm’ in Google, you may want to hire someone else.
The legal field is brutally competitive online, so you need to up your marketing game to get more clients. Fortunately, there are well-known ways you can make this happen if you stick with it and don’t give up.