Making a sales pitch is one of an entrepreneur’s most essential skills. By articulating their product, their company, and their solution in a way that is easy for the listener to understand, they will be more likely to close deals. However, it can be challenging to do this perfectly. In this article, Alexander Djerassi discusses tips to help them make sales pitches.
1. Start with the end in mind.
The biggest problem most people have when making sales pitches is that they start thinking about the product before thinking about the person they’re talking to. They begin by explaining their product and then try to figure out what will be the best way to sell it. This is a terrible way to make a sale because you’re not doing anything to close the deal if they don’t understand what their customer wants.
2. Use stories over statistics.
According to Alexander, statistics can be very persuasive, but they don’t tell the whole story. Statistics are only as good because they are usually based on surveys or other forms of research that are not accurate or unbiased. What may be true for one person may not be accurate for another person, so it’s best to try and find out exactly what people want by asking them questions instead of just assuming it’s true for everyone and using statistics to prove it.
3. Make it clear.
Another thing that many people do when making sales pitches is they make it unclear what they are selling. They try to make their customers think, “I’m not sure what this is, but I will probably buy it anyway.” Instead of doing this, try to be as clear as possible when making their sales pitch. If they are selling a product or service that is not very complicated, they can always explain the product or service in more detail. If they’re selling something like a software program that’s very complicated and has many features, they may have to take some time to explain the features and benefits of the product so that their customer doesn’t get confused.
4. Use good timing.
Another thing that people tend to do when making sales pitches is rush through them without taking their time to make sure everything is perfect before presenting it. This can be very bad for their credibility if done incorrectly because it makes it seem like they’re just trying to rush through the sales pitch so that they can get back to work.
5. Use good body language.
Another thing that people tend to do when making sales pitches is to make their customers think, “Wow, this guy is really trying to sell me something.” Instead of doing this, try to keep the body language relaxed and natural when making their sales pitch. If they are in a very tense situation or if they are very nervous about the prospect of making a sale, then it will show in their body language, and it will make it seem like they’re trying too hard to sell something rather than trying to be honest and open with the customer.
In conclusion, according to Alexander Djerassi, there are many things that they can do when making sales pitches that will make the experience more pleasant for them and their customers. Remember to be honest, open, and friendly when making their sales pitch so that the customer feels like they can trust them and have a good time buying from them.