It is forecasted that by 2023, there will be more than 250 million social media users in the United States. Because of this, social media has endless growth opportunities for companies. It is crucial that businesses become familiar with the techniques and strategies that not only grow their popularity but also create a loyal audience base.
Social media is often used poorly. For example, every channel has a different audience which requires a unique delivery. Posting the same content across every social channel may make the content appear boring and show lack of effort. Also, it is important to talk to users like real people, as compared to leads for the sole purpose of generating a sale. Using a formal tone across platforms can do more harm than good.
While sometimes it seems that you need to have the loudest, craziest content to get noticed, resorting to clickbait is not a sustainable approach. If you reach the right audience, you don’t need to ask for their engagement as they will provide it willingly. Furthermore, using every social channel available is not only inefficient but it can lead users to associate your company of valuing quantity over quality.
Read in the infographic below to learn more about social media channels and how to find a perfect audience base.
Source: Bang Productions