Ever since Google’s purchase of Urchin in 2005, Google Analytics has been the dominant software behind web analytics. Approximately 28 million active websites use Google Analytics. Many of these sites harness the power of Universal Analytics, which enables tracking of users across multiple devices and platforms by assigning user IDs. By adding demographics, richer consumer…
Tag: analytics
The Effect of Cookieless Tracking and Privacy Regulations on Business
In a world where data collection is so vital to how businesses operate, there are many regulations put in place to protect the privacy of users online. Cookies and tags are often used by websites to gather and store information on user choices, purchases, and actions as they browse and interact online. Because of this,…