content marketing strategies Content marketing was used long before social media, SEO, and ad networks. While it’s essential to leverage the latest online marketing tools, there is great value in generating quality content that meets the needs of your target audience. Content marketing represents one of the finest examples of strategic, measurable marketing. This digital…
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Creating a Content Editorial Calendar
Creating a Content Editorial Calendar A content editorial calendar is a tool that aligns your editorial calendar with the needs of your publishing business. It is an essential tool that helps you better understand how you and those who work for you can strategically meet your organization’s goals. These goals are in line with journalistic…