Importance of Creativity in Advertising Creativity is the cornerstone of great advertising. After all, what’s the point of spending money on ads if they are going to be dull and unmemorable? Creativity is about coming up with new and exciting ideas rather than the same old thing again and again. Advertising that uses a creative…
Tag: creativity
Creativity Fostered in Photography
Ken Kurson has had a somewhat versatile background in terms of the various industries his career has spanned. The experiences he has had have led him to cultivate insights that he otherwise wouldn’t be able to internalize, appreciate and ultimately, share. The creativity and innovation that exists in so many industries have led to incredible…