By 2026, global sales of energy and sports drinks will reach an estimated value of $225 billion dollars. The United States is one of the leading markets for energy drinks with sales reaching $14 billion in 2021. Red Bull and Monster Energy are the dominant energy drink brands in the US in 2021 and account…
Tag: energy drinks
Exploring the Energy Drink Business
In the United States, energy drink sales reached $14 billion in 2021, up from $11 billion in 2017. Red Bull accounted for nearly a quarter of all energy drink sales, and Monster Energy has a nearly equal market share. While pandemic shutdowns caused a hiccup for the energy drink market, they surged in popularity as…