Drive traffic to the online store, convert that traffic into paying customers, and retain them post-purchase: that’s every ecommerce company’s goal. In such a fast-moving marketplace, it’s vital to quickly figure out what works and what doesn’t when it comes to your ecommerce marketing strategy.
Check out these tips from ecommerce marketing experts, and three companies who are applying these best practices in their own successful campaigns!
“Highlight testimonials from real people.”
This is especially important for small businesses without brand recognition. Build value and trust in your audience and put the spotlight on the people who love what you’re doing.
Ecommerce jewelry supplier Boho Magic has testimonials right on their home page, along with photos of the real people who supplied them.
“Don’t discount using pop-ups. They WORK.”
Popups are irritating. And yet, popups play a critical role in driving engagement and convincing potential customers to take the first step toward conversion. The key is to be smart with how you use pop-ups. Focus them on lead generation. Set a delay so people can view your site and see if it’s of interest before being asked to share their email addresses.
Device protector ecommerce store Saharacase utilizes both best practices with their pop-up:
“Optimize your Instagram account.”
With over 500 million daily active users, Instagram is one of the fastest-growing social apps around. If you take the time to invest in excellent photos, use hashtags strategically, and post at the right times, you can make a big impact with your niche product.
Take Lash Professional’s Instagram account as a great example!
“Ads on social media platforms are relatively cheap, easier than you might think, and effective.”
Ecommerce ads in social media are excellent for increasing engagement and reach. Facebook and Instagram recently added dynamic product ads to their offers, which means they continue to promote your products automatically to any user who expresses interest in your products on your website or online. Here’s a peak at some of Boho Magic’s social media ads that appear on Facebook and Instagram:
“Video is absolutely key to successful ecommerce marketing.”
The world is dominated by video. Used for entertainment, learning, communication, and more, it’s also used to make buying decisions. That’s why it’s so essential for ecommerce stories to embrace video, the most important recommendation from experts.
That said, videos don’t need to cost thousands of dollars! Use your personal mobile devices to record a short thank-you, a tutorial, a five second video showcasing a particular product on sale. The Lash Professional has done a phenomenal job of uploading regular videos for their products and people on TikTok and YouTube.
“Offering live chat boosts customer experience.”
An eCommerce chatbot is a great way to engage customers at every stage of their journey. When implemented, chatbots can offer quick responses to questions and clear the clutter that a buyer might encounter while making a purchase.
Saharacase has a chatbot at the ready with answers to questions, along with the option to enter in a personalized query:
Building a successful ecommerce marketing strategy takes time, but even working on one of the above tips can give your company an edge over the competition. So, choose the one that resonates the most with you and get started today!