Client entertainment is actually an expense that is tax-deductible to a certain extent. This can include a number of things as retaining some clients can be essential to a business. You can really have a great time with clients and there will be some you genuinely enjoy spending time with. The relationships that can be built when entertaining clients can lead to long-term business relationships. Consistent client bases make it easier to grow a business over the course of time. Below will outline some of the things you need to consider when entertaining clients.
Try Something Unique To Your City
Every city has something unique about it that can be interesting to visitors. Taking clients out to a place that is unique in the city or even a restaurant can be important. Finding a seafood restaurant with fresh seafood a few hours away from the coast is a great example. Not all people are used to getting fresh seafood unless they are right on the coast. Even going out on a charter fishing trip can be great for some clients that would enjoy this. Figuring out what a client would enjoy can take some research on social media accounts. Social media can be an insight to the lives of the people that you deal with at a specific business.
Some Clients Just Want To Overindulge
There are going to be some clients that just want to have a great dinner and drinks. Being entertained as a client can be a great experience as going out to nice meals for free is not lost on most professionals. You want clients to have fun but don’t want them to do something they regret or embarrass themselves. Enjoy yourself with the clients but make sure that you do not overindulge. The last thing you want is to ruin a stable relationship due to getting too intoxicated.
Personal Rapport Can Be Built
Creating relationships with clients can be very important. People like to do business with those that they genuinely like personally. Without a reason to look elsewhere for a service or product, these relationships can last for years. Getting to know people over the course of the years can lead to surprising friendships that outlast the business relationship. Getting jobs or other opportunities from former clients or colleagues can help a person in a number of professional capacities.
You Could Become The Point Person For This Client Account
A large client that takes a liking to you for one reason or another can provide job security. Being the person that is sent to visit this client or entertain them at an industry event can be invaluable. A great personal rapport with multiple important clients is not something that is overlooked by management. Fostering relationships with clients over the course of time is not something that should be underestimated in a digital world.
Taking clients out whether you are visiting them or they are visiting your city is important. Take pride in this as your employer would not just send anyone out with an important client.